FAQ


GENERAL

WHAT IS LILLY WILD?

Inspired by adventurous women, Lilly Wild is a place where wild explorations of the world come to life in the brands, products, content, resources & trips we feature.  we also desire the style and sophistication of the big city, because we want the best of both worlds. We search for wild tales that push the boundaries and we express them in the brands we feature, our spoken and written word and our site's design. Lilly Wild is a source of gear, stories and guides for the courageous explorer and we hope to meet you out there!

WHY THE NAME ‘LILLY WILD’?

As a young child Adelaide loved the white fairy-like and beautifully scented flowers that lined her drive during the Spring. They were called the Lilly Of The Valley. Therefore she always wanted to be called Lilly or Adelaide-Lilly!

While not very well, Adelaide was motivated and inspired to adventure around the world by the great stories of Antarctic and Arctic exploration. There was one particular Royal Geographical Society talk given by Paul Rose, a polar explorer, that captured her imagination. 

Paul Rose presented the BBC documentary ‘Frank Wild: Antarctica’s Forgotten Hero’, which told the story of the unsung hero’s tale. He was Sir Ernest Shackleton’s loyal companion and ‘right-hand man’, following him to the very ends of the Earth. At the time Adelaide felt trapped by her illness, by London and by the University College of London, and during this once of Frank Wild’s quotes struck a chord within her…

“Once wedded to Nature there is no divorce - separate her you may and hide yourself amongst the flesh-pots of London, but the wild will keep calling and calling forever in your ears. You cannot escape the "little voices”."

And so Adelaide took ‘Lilly’ and ‘Wild’ and pulled them together to create ‘Lilly Wild’.

WHEN WILL THE SHOP LAUNCH?

Soon, very soon… sign up to our newsletter to be the first to know.

CAN I CONTRIBUTE TO THE BLOG?

YES!! Send us an email with your idea; aloha@lillywild.com

CAN I PARTNER WITH YOU?

We are always looking for new brands that fit the Lilly Wild experience, so please send us an email; aloha@lillywild.com

OTHER QUESTIONS?

Send us an email and we'll get back to you as soon as we can; aloha@lillywild.com