Letter From The Founder

Lilly Wild

I graduated Escape The City’s Startup Tribe full of naivety and a head full of the startup stories about successful business created with $100, bootstrapped and those that succeeded on their own.

My concern of dwindling funds was also falling heavy on my shoulders.

During September and October I said yes to too many freelance opportunities and persisted in trying to create Lilly Wild on my own, foolishly thinking that I had all the tools I needed. 

I was curious about having a co-founder, but the right person never came along, so I persisted with great determination that I could do this solo. After all, many others had done the same and succeeded.

If I could go back to September 2016, I would tell myself to stop being ridiculous, ask for help, say no to more things, slow down, stop trying to do 100 things at once and eat more green smoothies.

I was also finding it hard to make a decision on the website, I wanted it to sing and dance, but in reality I just needed a cool looking squarespace site. 

Should I outsource? Should I build it myself? What should I use? What are the essentials I need it to do? Did it need to be members only? These questions, among many more, swam around in my head in turbulent waters sapping both my energy and time.

Today I came across an old Tim Ferriss blog, which contained these few words from Dr King - if only I had come across them a few months ago, It would have saved me from hours of meaningless deliberation!

There are a lot of hard choices and big decisions in life to make, some you may inflate out of proportion too (like I did with my website fiasco). Dealing with them may also be daunting and uncomfortable, but know it will pass. 

Dr King sums it up perfectly…

Lilly Wild Dr King
I say to you, this morning, that if you have never found something so dear and precious to you that you will die for it, then you aren’t fit to live.

You may be 38 years old, as I happen to be, and one day, some great opportunity stands before you and calls upon you to stand for some great principle, some great issue, some great cause. And you refuse to do it because you are afraid.

You refuse to do it because you want to live longer. You’re afraid that you will lose your job, or you are afraid that you will be criticised or that you will lose your popularity, or you’re afraid that somebody will stab or shoot or bomb your house. So you refuse to take a stand.

Well, you may go on and live until you are ninety, but you are just as dead at 38 as you would be at ninety.

And the cessation of breathing in your life is but the belated announcement of an earlier death of the spirit.

You died when you refused to stand up for right.

You died when you refused to stand up for truth.

You died when you refused to stand up for justice.
— Dr Martin Luther King. Jr. From the sermon, "But; If Not" delivered at Ebenezer Baptist Church on November 5, 1967

I made the decision in April to start Lilly Wild, I knew I had to start it, it was a deep feeling inside of me that welled to such a great size that I couldn’t no ignore it any longer and it was having other consequences on my health.

The decision, at the time terrifying, in hindsight, was the easiest one I’ve made yet. My choices following have been much harder and seemingly more complex. 

I soon found I couldn’t do it all on my own.

Fortunately, I believe my body and subconscious was getting fed up with me leading with my conscious mind and in October, I got the flu for 2 weeks.

Now the flu sucks. But I am grateful for it.

I was able to lie down, relax, take a step back and be a fly on the wall. I gradually got clarity and noticed how I was over-thinking and over-complicating things. And in typical Who Wants To Be A Millionaire style I phoned a friend.

Emma Walker, was one of my mentors on the Startup Tribe, a marketing genius and has now come to be a very good friend. I rang Emma and simply said I needed help! 

Like a knight in shining armour, she came to my rescue, grounded my thinking, boosted my confidence, taught me a hell of a lot and has helped me re-launch Lilly Wild’s new look. We’ve also created a great 4 month plan, which I’m super excited about and have 2 awesome projects for December and January - so watch out for these!

So after numerous emergency toilet breaks, missed meals, moments of despair, feelings of joy, interspersed with day dreams… I wonder how much easier it would be if I was working 9-5…. and celebrations of successes and failures! I am incredibly happy with where I am with Lilly Wild, our new look and everyday I can’t wait to build her out!

However, Lilly Wild would still be my dream, if you guys hadn’t believed in my dream and it’s all down to you as to where we are and I am today.

So Thank You so much for believing in my dream! The last week of re-launching Lilly Wild has been mind blowing! I’ve received so many kind words and lots of people have been signing up and spreading the word! It’s been awesome!

I wanted to give you some highlights from our launch week….

We now have over 1,000 followers!!! Wooo!!!

If you haven’t followed us, then we’ve made it easy for you… it’s just a click away! Click on @lillywildtribe to follow us on twitter!

We’ve given ourselves the challenge of reaching 2000 by next Tuesday, so please start following us and tell your coolest friend, then we’ll crush it!

Our most popular tweet was…..

Lilly Wild

Our FB Page has over 200 likes, which is exciting!

We would really like lots more more lovin’, so please hike on over to our page and like it!

We’re at @lillywildtribe there too! If you think your friends would love us, then invite them to like our page too!!

We have over 600 followers on Instagram which is very cool...

But with your help we could reach 1000 in no time! So if you like pretty adventure pictures and me doing silly jumps, then follow us on Instagram too - we’re also at @lillywildtribe there too!

Our most popular story was….


The most popular question I asked was…

Would you be interested in articles on ‘greening’ your adventure? (would you be?!)

Have an awesome week!

Stay Wild!

Lilly Wild